The Buganda Kingdom’s rich history and culture come to life at the 2024 Pearl of Africa Tourism Expo (POATE). Dive into an interview with the Buganda Heritage and Tourism Board to learn more!
What’s On Kampala: We are here at POATE 2024 with Mubiru Patrick from the Buganda Heritage and Tourism Board. Welcome, Mubiru! The Buganda region is steeped in history and culture. What specific aspects of Buganda heritage are you highlighting at POATE this year?
Mubiru Patrick: Thank you for having me. Buganda’s rich heritage is definitely a focus for us. We’re particularly excited to share information about the Kasubi Tombs, which will be reopening soon. We also want to showcase the unique structure of the Buganda kingdom, its customs, and its enduring impact.
What’s On Kampala: POATE is a fantastic platform to showcase Ugandan tourism. What are your key goals for the Buganda Heritage and Tourism Board’s participation this year?
Mubiru Patrick: Absolutely. We have two main goals. First, we want to raise awareness about Buganda’s cultural and historical treasures. Second, we aim to connect with potential visitors and travel agents to promote the diverse tourism experiences Buganda offers.
What’s On Kampala: Beyond historical sites and cultural experiences, what unique adventures can visitors discover in Buganda?
Mubiru Patrick: Buganda offers something for everyone! Nature lovers can explore stunning landscapes, birdwatch in wetlands, or even go for a boat ride on Lake Victoria. We also have exciting cultural experiences like traditional dance performances, learning about Buganda crafts, and even participating in cooking demonstrations.
What’s On Kampala: The theme of POATE 2024 is emerging trends (Responsible Tourism). How is the Buganda Heritage and Tourism Board incorporating these trends to attract new visitors?
Mubiru Patrick: We understand that today’s tourists seek authentic and interactive experiences. We are working with local communities to develop homestay options and tours that provide visitors with a deeper understanding of Buganda culture. We are also focusing on promoting responsible tourism practices that benefit both visitors and the communities they interact with.
What’s On Kampala: Partnering with local communities is vital for sustainable tourism. How does the Buganda Heritage and Tourism Board work with Buganda communities?
Mubiru Patrick: Community engagement is at the heart of our strategy. We work closely with local communities to ensure they benefit from tourism. This includes training community members as guides and ensuring they have a say in how tourism develops in their areas.
What’s On Kampala: Many visitors crave authentic cultural experiences. What initiatives are you taking to ensure respectful interactions with Buganda culture?
Mubiru Patrick: Respectful cultural exchange is a priority. We provide visitors with information about Buganda customs and etiquette before they embark on tours or attend cultural events. We also work with local guides who can answer questions and ensure a smooth and respectful experience for all.
What’s On Kampala: POATE attracts international visitors. How are you catering to their interests?
Mubiru Patrick: We have multilingual brochures and information available, and our team members are trained to assist visitors from all over the world. We are also developing cultural experiences tailored to specific interests, like historical tours or traditional craft workshops.
What’s On Kampala: Collaboration is key in tourism. How are you working with other Ugandan stakeholders?
Mubiru Patrick: Absolutely! We work closely with the Uganda Tourism Board and other regional tourism bodies to create a unified and appealing Ugandan tourism experience. We share resources, collaborate on marketing campaigns, and jointly develop multi-destination itineraries that showcase the best of Uganda.
What’s On Kampala: Looking beyond POATE, what upcoming events or initiatives are you involved in?
Mubiru Patrick: We have a busy calendar! We participating in several cultural festivals throughout the year and are developing new heritage tours. We are also excited about the upcoming reopening of the Kasubi Tombs, which will be a major draw for visitors.
What’s On Kampala: Thank you, Mubiru! What are your hopes for the future of tourism in Buganda?
Mubiru Patrick: We hope to see Buganda become a leading tourist destination in Uganda, recognized for its rich cultural heritage, beautiful scenery, and warm hospitality. We believe tourism can be a powerful force for good, fostering understanding between cultures and creating economic opportunities for local communities.
